Where will you runaway to next?
A marathon movement
Amplifier’s long term relationship with Ironman has seen a range of New Zealand based sporting events taken to a new level. For this project we were briefed to build on past success, developing a series of stunning events including Queenstown, Hawkes Bay and Barossa Marathon’s.
A modular theme and content management system
A CMS based on Silver stripe with a bespoke template designed to be easily modified and updated by the client. The result was a user centric, fully responsive website which showcased the event and made the user journey seamless on any device. The flexibility has allowed it to be adopted by all types of events. Success was shown with most events selling out in record time, with great user feedback.
A unified identity system
We were tasked to develop the visual identity system we created for Queenstown International Marathon into a flexible identity for the “Runaway Series”, which would include two events located in New Zealand and three new events in Australia. The final system was formed with a unified minimalistic base and an adaptable top layer which would characterise the individual persona of each event.
Client
Runaway Series
Roles
Design Direction, Branding, Strategy, UX, UI.
Date
2017
Agency
Amplifier