Gull NZ

We worked to strategically position Gull as a maverick brand, known for its competitive pricing, relatable Kiwi personality and as the leading biofuel retailer in New Zealand. We’ve progressively refined experiences over all brand touch points to create a seamless, consistent brand feel which reflects their mantra of “Fuelling Fun”.

During my time at Amplifier I played a large role in the development of the Gull brand. Leading the design and strategy of digital projects including a website using Silver Strip, prototyping of a potential fuel app, digital and outdoor campaigns, social media content and general brand positioning with events such as Splore to raise awareness around renewable energy.