ASB Auckland Marathon

While working at Amplifier I helped makeover the long-established Auckland Marathon identity and rebuild their web platform. We did away with the cluttered, corporate branded website and introduced a playful identity to fit ‘New Zealand’s most colourful running celebration’. The added challenge of incorporating the key sponsors branding paved the way for a clean, bold and bright brand identity, with the ‘Run the City’ slogan becoming a core part of all branding experiences.